What does the term ‘comp’ mean in the restaurant industry?

The term ‘comp’ in the restaurant industry refers to providing a guest with a complimentary item or meal as compensation for an issue. This practice is often used to address customer complaints, dissatisfaction, or unforeseen problems during their dining experience. By offering a “comp,” restaurants aim to enhance customer satisfaction and retention, showing that they value their patrons’ experiences.

This approach helps to maintain goodwill and encourage guests to return despite any shortcomings they may have encountered. Providing complimentary items serves not only as an immediate remedy but also as a gesture of goodwill that reflects the establishment's commitment to quality service and customer care.