Why is it important for servers to have extensive knowledge of the menu?

Having extensive knowledge of the menu is important for servers primarily because it empowers them to upsell and provide accurate recommendations. When servers are well-versed in the menu offerings, they can effectively suggest items that may complement a guest's order or align with their preferences, thereby enhancing the dining experience and potentially increasing sales for the restaurant.

Knowledge about the menu allows servers to highlight signature dishes, share insights about ingredients, and identify popular items, which can help guests make more informed choices. This level of engagement not only builds customer trust but also contributes to higher satisfaction and repeat business.

In contrast, merely impressing guests with unnecessary details does not contribute to their dining experience effectively, while answering questions only as they arise may lead to missed opportunities for upselling or providing satisfactory service. Lastly, memorizing items without understanding would mean that the server would struggle to convey the nuances of each dish, which could lead to poor recommendations and a less enjoyable experience for the guest.